On 20th March London-based luxury fashion brand JW Anderson launched JWA-TV, a tongue-in-cheek social media campaign that takes a cue from tele-shopping programs.
The three-part throwback video series focuses on JW Anderson’s signature handbag families with the first edition going live on 20th March featuring the brand’s Keyts bag. Stay tuned for later releases that will focus on the Anchor Logo and Bike families of bags.
The JWA-TV parody videos were shot in the style of a tele-shopping television broadcast featuring JW Anderson graphics and titles and professional presenters and spokesmodels. The celebrity host Sandie Stone is played by trans-genre Tony-nominated cabaret performer and performance artist Justin Vivian Bond. Her delivery and tone in the videos is spot-on JW Anderson: irreverent, intelligent and just the right amount of “off” but delivered in the most elegant way.